The ‘Green Deal’ is set to change later this year after the Green Deal Finance Company’s (GDFC) CEO Kilian Pender announced a name change and that the current brand is ‘tarnished’.
The rebranding is about moving away from the previous style of Green Deal, which was cut short after it failed to hit targets. Instead of focusing on energy efficiency language and terminology, which can often make it hard to engage with homeowners, it is now more focused on communicating with potential customers about making people’s homes a more pleasant place to be.
The GDFC is currently 87% of the way to reaching its £4million funding target through Abundance Investments. The cash injection will be used to fund the rebranding as well as improving its IT systems. We can expect the new name to be revealed this Autumn.
(Source: Energy Assessor Magazine)
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